SYSTEM AND METHOD FOR SOCIAL DISPLAY ADVERTISEMENTS

摘要

Disclosed is a system and method for providing automated micro-targeted advertisements to a small group of engaged users based on the users' interactions with each other. The systems and methods disclosed provide relevant advertisements to members of a small targeted online group, where the members of the group share common interests, behaviors, preferences, online activities, and the like. The advertisements include calls to action for a receiving user to consummate a transaction, which encourages product (or brand) engagement by specifically identifying friends (or other users who have an established relationship with the user) that may be interested in a product, thereby, providing an initial dialogue between the friends over the targeted product.

主权项

1. A method comprising:
determining, via a computing device, connections over a network between a first user and a plurality of other users, said determination of said connections comprising identifying a plurality of communication channels used for interactions between said first user and said other users; determining, via the computing device, user pairs based on said connections, each user pair comprising said first user and one of said other users, each pair associated with at least one communication channel of said plurality of communication channels; computing, via the computing device, an engagement score for each user pair, said engagement score is based upon a level of interaction occurring between said first user and each other user over each associated communication channel; determining, via the computing device, an overall engagement score for each user pair, said determination of the overall engagement score comprising combining each engagement score from each associated communication channel for each user pair; identifying, via the computing device, a top pair based upon the overall engagement score for each pair; determining, via the computing device, a shared interest associated with said top pair; and generating, via the computing device, an advertisement for said top pair based on said shared interest.