METHOD, COMPUTER SYSTEM AND DEVICE FOR DETERMINING EFFECTIVENESS OF AN ONLINE ADVERTISEMENT

摘要

A method is disclosed for determining effectiveness of an online advertisement displayed on a first network page. The advertisement refers to at least one of an online shop, a product and a service offered by an online shop. The method include the steps of selecting a group of network users and presenting the online advertisement to a first number of users of the group of network users requesting the first network page, not presenting the online advertisement to a second number of users of the group of users requesting the first network page, assessing each user of the first number of users and of the second number of users with respect to at least one criteria and based on results of the assessment of the users, determining the effectiveness of the online advertisement on the first network page by comparing the user assessment results for the first number of users with the user assessment results for the second number of users.

主权项

1. A method for determining effectiveness of an online advertisement displayed on a first network page, the advertisement referring to at least one of an online shop, a product and a service offered by an online shop, the method comprising the steps of:
selecting by at least one by computer a group of network users; presenting by the at least one computer the online advertisement to a first number of users of the group of network users requesting the first network page, thereby storing a cookie on each client of the first number of users, each cookie comprising a unique user ID for the respective user; not presenting by the at least one computer the online advertisement to a second number of users of the group of users requesting the first network page, thereby storing a cookie on each client of the second number of users, each cookie comprising a unique user ID for the respective user; assessing by the at least one computer each user of the first number of users and of the second number of users with respect to at least one criteria; and based on results of the assessment of the users, determining by the at least one computer the effectiveness of the online advertisement on the first network page by comparing the user assessment results for the first number of users with the user assessment results for the second number of users.