SYSTEMS AND METHODS FOR TRACKING CALLS RESPONSIVE TO ADVERTISEMENTS USING BACK CHANNEL MESSAGING AND DATA CHANNEL COMMUNICATIONS

摘要

Systems, methods, apparatus, and computer-readable media are provided to track call information pertinent to calls responsive to advertisements. A message may be received via a data network from a communication device running an application. The application may be associated with a communication reference. Responsive to selection of a user-selectable option that may correspond to an advertisement presented via the communication device, the message may be sent, via the data network, to a call information handling system. The message may indicate call information. Unique identification of the communication device and/or a user may be determined. The call information may be stored in a tracking information repository in association with the unique identification.

主权项

1. A method to track call information pertinent to one or more calls responsive to one or more advertisements presented to a user of a communication device where a call information handling system utilizes communications via a data network to facilitate the tracking of call information, the method comprising:
receiving, by a call information handling system, a message via a data network from a communication device running an application, wherein the communication device configured with the application is configured to:
associate the application with a communication reference of the communication device;detect a selection of a user-selectable option presented via the communication device;responsive to the selection of the user-selectable option, send the message, via the data network, to the call information handling system, wherein the selection corresponds to an advertisement presented via the communication device, and wherein the message indicates call information corresponding to one or more of:
the communication reference;the advertisement;the communication device; and/ora callee communication reference; processing, by the call information handling system, the message and identifying the call information; determining, by the call information handling system, unique identification of the communication device and/or a user of the communication device; and storing, by the call information handling system, the call information in a tracking information repository in association with the unique identification.