Retailer-Controlled Showrooming

摘要

A method for offering a purchase incentive from a retail merchandiser to a retail customer through a handheld customer communications device is executed at least in part by a computer system and includes receiving, at a first processor having a network address, data from an encoding that is scanned and wirelessly transmitted from the handheld customer communications device. A product that is associated with the encoding data is identified and a wireless address that is associated with the handheld customer communications device is recorded. The method further includes transmitting, from the first processor, pricing information for the identified product for display on the handheld customer communications device at the recorded wireless address and responding to a customer selection from the transmitted pricing information by transmitting an incentive message for display on the handheld customer communications device at the recorded wireless address.

主权项

1. A method for offering a purchase incentive from a retail merchandiser to a retail customer through a handheld customer communications device, the method executed at least in part by a computer system and comprising:
a) receiving, at a first processor having a network address, data from an encoding that is scanned and wirelessly transmitted from the handheld customer communications device; b) identifying a product that is associated with the encoding data; c) recording a wireless address that is associated with the handheld customer communications device; d) transmitting, from the first processor, pricing information for the identified product for display on the handheld customer communications device at the recorded wireless address; and e) responding to a customer selection from the transmitted pricing information by transmitting an incentive message for display on the handheld customer communications device at the recorded wireless address.