| 主权项 |
1. A golf-related marketing and reporting system comprising:
a first server coupled to an external communication network and operable to store personal accounts of a plurality of golfers, each personal account including a user profile and being created and customized by a respective golfer prior to play of a round of golf, the user profile including demographic information for the respective golfer, the first server being further operable to:
receive advertisements from a plurality of advertisers,receive information identifying golfers of the plurality of golfers that are playing rounds of golf, andcommunicate an advertisement of the received advertisements to a group of golfers that are playing rounds of golf based on target marketing requirements of an advertiser of the advertisement and demographic information for each golfer in the group of golfers, wherein the target marketing requirements include demographics of golfers to which the advertisement is to be communicated; a mobile terminal operable by a golfer during play of one of the rounds of golf, the golfer having a user profile stored in a personal account at the first server, the mobile terminal including:
a processing device operable to control operation of the mobile terminal and to determine an identification of the golfer;a transmitter operable under control of the processing device to wirelessly transmit at least the identification of the golfer;a receiver operable under control of the processing device to wirelessly receive, subsequent to transmission of the identification of the golfer, at least one advertisement, wherein the at least one advertisement includes the advertisement of the advertiser when the demographic information stored in the user profile of the golfer matches demographics included in the target marketing requirements of the advertiser;a display operable under control of the processing device to display the at least one advertisement and information relating to the round of golf being played by the golfer; anda user interface operable to receive inputs from the golfer during the round of golf being played by the golfer, the golfer inputs including selection of an advertisement of the at least one advertisement,wherein the transmitter is further operable under the control of the processing device to transmit information related to the selected advertisement; a fixed wireless subsystem operable to at least receive the identification of the golfer and the information related to the selected advertisement from the mobile terminal and to transmit the at least one advertisement to the mobile terminal; and a second server operably coupled to the fixed wireless subsystem and the external communication network, the second server operable to at least:
receive the identification of the golfer from the fixed wireless subsystem,communicate the identification of the golfer to the first server via the external communication network,receive the at least one advertisement from the first server via the external communication network subsequent to communication of the identification of the golfer to the first server,communicate the at least one advertisement to the fixed wireless subsystem for provision to the mobile terminal,receive the information related to the selected advertisement from the fixed wireless subsystem subsequent to communication of the at least one advertisement to the fixed wireless subsystem, andcommunicate the information related to the selected advertisement to the first server via the external communication network. |
