METHOD AND APPARATUS FOR PROVIDING RECALL NOTIFICATIONS TO CUSTOMERS

摘要

A method and apparatus for providing targeted recall notifications are provided herein. During operation the system will determine a probability of a customer actually having purchased a recalled product. A notification of the recall will then be sent to the customer based on this probability, even if no direct evidence exists that the customer actually purchased the product. Because recall notifications will be provided to customers based on their probability of purchasing a recalled product, customers will be more likely to receive a recall notification on a product that they purchased.

主权项

1. A method for providing recall notifications to a customer, the method comprising the steps of:
receiving customer-preference information via a communications interface; based on the customer-preference information, determining that the customer may have purchased a recalled item; and providing a recall notification to the customer when the customer may have purchased the recalled item.