Protecting privacy of personally identifying information when delivering targeted assets

摘要

Techniques are disclosed herein for protecting personally identifying information (PII) and behavioral data while delivering targeted assets. In one aspect, a profile is created based on a template and desired characteristics of users to receive one or more targeted assets. The template provides a framework for the user characteristics. One or more clients are provided the template. A manifest that identifies the targeted assets is encrypted based on the profile. The encrypted manifest is sent to the one or more clients. A user profile is generated at a client based on a template. The client attempts to decrypt the encrypted manifest based on the profile created at the client. The client sends a request for any targeted assets that were identified through the attempt to decrypt the encrypted manifest.

主权项

1. A machine implemented method, the method comprising:
providing one or more clients with a template that provides a framework for user characteristics; filling a copy of the template, by a server, with characteristics of users that are to receive one or more targeted assets; generating an encryption key based on the filled in template and a seed value; providing the seed value to the one or more clients; encrypting, at the server, a manifest that identifies the one or more targeted assets, the encrypting is performed using the encryption key; and sending the encrypted manifest from the server to the one or more clients.