Product identification system for persons with limited vision

摘要

A method of facilitating the identification of portable consumer articles at a point of purchase display, the method including the steps of: providing a plurality of portable consumer articles each with tactilely sensible information thereon that identifies at least one of: a) a general nature of the article and/or its contents; and b) a provider of the article; and displaying the plurality of articles at the point of purchase display in a manner that allows potential consumers to lift and handle each of the plurality of articles so as to thereby readily determine through tactile sensing of the information at least one of: a) the general nature of the handled article and/or its contents; and b) the provider of the handled article.

主权项

1. A portable consumer article comprising:
a container; a product in the container; and tactilely sensible information upon the container that identifies at least one of: a) a general nature of the container; b) a general nature of the product; and c) a provider of the product, the tactilely sensible information comprising protrusions and a discrete label over the protrusions through which the protrusions can be sensed by a user, wherein the container has a discrete depression within which the tactilely sensible information resides, the discrete depression having a lengthwise dimension, the discrete label having a substantially flat shape between spaced ends with a length between the spaced ends that spans the lengthwise dimension of the depression, the protrusions each having a tapered body that terminates at a sharp distal end that is detectable by deforming the label against the protrusions, the protrusions arranged in a fixed pattern to provide the tactilely sensible information upon the container.