| 摘要 |
Provided is an advertisement system capable of selecting, for example, advertisements with a high bid price as advertisements to be shown in an advertisement area, without executing processing for sorting advertisements by a bid price as a key. A storage unit (70) stores a bid price designated by an advertiser so as to be correlated to each of a plurality of advertisements that are candidates for the advertisements to be shown in the advertisement area set in content. A determination unit (72) determines whether or not a bid price of an advertisement is higher than a threshold. An advertisement selection unit (78) selects advertisements with a bid price higher than the threshold among the plurality of advertisement as the advertisements to be shown in the advertisement area, based on the result of determination by the determination unit (72). |
