摘要 |
A dynamic social-buying platform that provides a consumer with the necessary tools to leverage social media outlets (e.g. email, blogs, posting, etc.) in order to achieve specific levels of scale in assembling a specific group interested in a specific product or service, which in turn forces a retailer (who has previously committed to the platform) to furnish a given product or service at predetermined discount levels (which are directly correlated to the size of the group). In essence, a consumer forms a virtual group (for a specific product of interest), the consumer then recruits members to their virtual group via social media channels, and upon achieving certain levels of scale for that particular virtual group the consumer can force a retailer in the network to furnish the given product at a set discount level. |