SYSTEMS AND METHODS FOR MOBILE APPLICATION A/B TESTING

摘要

Techniques for electing winning treatments in connection with A/B testing of mobile applications are described. According to various embodiments, the activation of a version of a mobile application installed on a mobile device may be detected. A database storing winning treatment information describing one or more winning treatments for one or more A/B tests is accessed. In some embodiments, each of the one or more A/B tests in the winning treatment information may be associated with a particular version of a particular mobile application. Thereafter, a specific winning treatment for a specific A/B test associated with the version of the mobile application installed on the mobile device may be determined, based on the winning treatment information. The specific winning treatment may then be implemented in the mobile application installed on the mobile device.

主权项

1. A method comprising:
detecting that a user of a mobile device has activated a version of a mobile application installed on the mobile device, the mobile application being pre-programmed with a plurality of candidate treatments associated with one or more features of the mobile application; accessing a database storing winning treatment information describing one or more winning treatments for one or more A/B tests, each of the one or more A/B tests being associated with a particular version of a particular mobile application; determining, based on the winning treatment information, a specific winning treatment for a specific A/B test associated with the version of the mobile application installed on the mobile device; and instructing the mobile application to select the specific winning treatment from among the plurality of candidate treatments pre-programmed into the mobile application and to perform operations based on the specific winning treatment.