METHOD AND APPARATUS FOR MANAGING ADVERTISEMENTS USING SOCIAL MEDIA DATA

摘要

A system that incorporates teachings of the subject disclosure may include, for example, obtaining social media data associated with a plurality of end user devices of a plurality of users interacting with a social media network where the social media data includes user commentary at the social media network, determining first targeted advertising for delivery to first end user devices of a portion of the plurality of users based on an analysis of the social media data, and determining second targeted advertising for delivery during a target broadcast programming to a second end user device of a target user of the plurality of users based on an analysis of the user commentary, wherein the analysis includes identifying a comment context. Other embodiments are disclosed.

主权项

1. A method comprising:
identifying, by the system, a first group of users of a plurality of users of a social media network based on social media posts associated with media content that are posted by the first group of users; identifying, by the system, a second group of users of the plurality of users of the social media network, wherein the second group of user has consumed the media programming; identifying, by the system, a third group of users of the plurality of users of the social media network, wherein the third group of users has indicated during user interaction with the social media network an interest in commercial items; determining, by the system, a first subset of the first group of users that are part of the third group of users and a second subset of the second group of users that are part of the third group of users; generating, by the system, user models that correlate a characteristic associated with the first subset of the first group of users and the second subset of the second group of users; and for a target consumer of a target media program, selecting, by the system, a target commercial from a set of commercials based on the user model.