Method and system for placing inserts into a broadcast television signal

摘要

A system and method includes a content repository storing insert material therein and a scheduling system assigning an insert material identification to the insert material and generating an insertion schedule having an insertion time corresponding to the insert material identification. The system also includes an automation server in communication with the scheduling system. The automation server receives the insertion schedule, retrieves the insertion material from the content repository, stores the content therein in response to the insertion time, receives a content signal with a trigger and inserts the insert material into the content signal in response to the trigger and the trigger time to form a modified content signal.

主权项

1. A method comprising:
prior to storing insert material, receiving insert material from a provider external to a broadcast system; storing insert material in a content repository of the broadcast system; assigning an insert material identification to the insert material; generating an insertion schedule having an insertion time corresponding to the insert material identification; communicating the insertion schedule to an automation server of the broadcast system; retrieving the insert material from the content repository using the automation server based on the insertion schedule prior to the insertion time and storing the insert material in the automation server prior to the insertion time; communicating a content signal with a trigger; inserting the insert material from the automation server into the content signal in response to the trigger and the insertion time to form a modified content signal; and thereafter, broadcasting the modified content signal to a plurality of user devices from the broadcast system.