Customized advertising in print products and other products

摘要

Advertisements in instances of a product are customized prior to distributing the instances to different recipients. Information about the different recipients is received, and information about vendor interest with respect to advertising in the product is received. Customized advertisements are generated for each instance of the product. The customized advertisements in each instance reflect a convergence of the vendor interest and the recipient information. The convergence occurs before the instances are created. As a result, advertising in different instances is customized for the different recipients.

主权项

1. A method of advertising in instances of a product before the instances are distributed to different recipients, the method comprising:
receiving information about the different recipients; receiving information about vendor interest with respect to advertising in the product, wherein the information about vendor interest includes advertisement criteria received from a plurality of vendors; and generating, by a computer, customized advertisements for each instance of the product, the customized advertisements in each instance reflecting a convergence of the vendor interest and the recipient information, the convergence occurring before the instance is created, wherein generating customized advertisements includes making a determination not to include, in the customized advertisements, an advertisement from at least one of the plurality of vendors in response to the advertisement criteria received from the plurality of vendors; whereby advertising in different instances is customized for the different recipients.