发明名称 ADAPTIVE PLACEMENT OF AUXILIARY MEDIA DATA IN RECOMMENDER SYSTEMS
摘要 FIELD: physics, computer engineering.SUBSTANCE: invention relates to controlling a recommender system and specifically to controlled placement of auxiliary media data relative to content items presented to a user. The method includes scheduling a content item in a first scheduler (111) based on a user profile obtained from a recommender system, receiving information about scheduled content and deciding in a second scheduler (118) based on the received information which auxiliary media data to place into a presentation space. Priority is allocated to items of auxiliary media data based on one of: targeting information, prioritisation information, factoring information and popularity information. The popularity information is determined based on a user rating or by measuring a dropping or watching rate of an item of said auxiliary media data. Furthermore, placement of auxiliary media data is controlled relative to content items presented to a user.EFFECT: high efficiency of using system resources by selecting auxiliary media data depending on user preferences and type of selected content item.15 cl, 7 dwg
申请公布号 RU2539585(C2) 申请公布日期 2015.01.20
申请号 RU20120139424 申请日期 2011.01.21
申请人 FUNKE DIDZHITAL TV GAJD GMBKH 发明人 TSIR TOMAS;ROZENGART FRANK
分类号 H04N7/173;G06Q30/02;H04N21/45 主分类号 H04N7/173
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