A fuel cell system suppresses the deterioration of an electrolyte membrane of a fuel cell. The fuel cell system comprises: a temperature rise speed calculation unit for calculating a target temperature rise speed of the fuel cell using a temperature of the fuel cell and a water content of the fuel cell; and a drive control unit for controlling a drive of the cooling water pump using the temperature rise speed of the fuel cell and the target temperature rise speed calculated by the temperature rise speed calculation unit. The drive control unit controls the drive of the cooling water pump such that a circulation amount of the cooling water is decreased when the temperature rise speed of the fuel cell is below the target temperature rise speed and controls the drive of the cooling water pump such that the circulation amount of the cooling water is increased when the temperature rise speed of the fuel cell is equal to or greater than the target temperature rise speed.