INFORMATION RECOMMENDATION METHOD AND APPARATUS IN SOCIAL MEDIA

摘要

The present invention provides an information recommendation method and apparatus in social media. The method comprises an offline procedure and an online procedure. The offline procedure comprises: determining a point of interest (POI) of a target user from historical operation information of the target user in social media; selecting, from historical operation information of high-quality users related to the POI in the social media, information related to the POI for use as a labeled corpus; and training an interest classification model of the target user by using the labeled corpus as a training sample. The online procedure comprises: acquiring to-be-recommended information of social media; inputting the to-be-recommended information to the interest classification model of the target user, so as to determine whether the to-be-recommended information conforms to the interest of the target user; and if the to-be-recommended information conforms to the interest of the target user, recommending the to-be-recommended information to the target user. By means of the present invention, the efficiency of information recommendation in social media can be improved.