Product transition for chain of stores with sales velocity based replenishment cutoff

摘要

This invention relates to the introduction of new products into a chain of stores in a manner that minimizes out of stock at store as well as cannibalization of sales by a previous product that the new product replaces. The new product could be a new model in the case of consumer electronics products like TVs, cameras and phones or a new packaging in the case of consumer packaged goods like food and beverage products. Typical store chains initiate or stop product purchases across the chain of stores when replacing an older product with a new product. Utilizing an approach of grouping stores by sales velocity and utilizing different cutoff dates for replenishing old products ahead of new product launch across the chain of stores, a retail chain can minimize lost sales at faster turning stores and minimize cannibalization of sales at slower turning stores.

主权项

1. A method to introduce a new product at a store or group of stores based on sales velocity and current inventory, eliminates both stockouts and cannibalization of sales, as opposed to using a traditional method of cutting off replenishment of old product ahead of new product introduction chain-wide or nationally for all stores carrying the products.