| 摘要 |
Disclosed are a system for providing advertisements based on user′s interest continuity on a keyword and a method thereof. The system for providing advertisement comprises: a keyword extracting unit for extracting a keyword related to at least one user; a registration timing identification unit for identifying the registration time of the extracted keyword related to the user; and an advertisement determining unit for determining an advertisement to be exposed considering the registration time and interest intensity according to keyword. According to the system for providing advertisement, the present invention can compute the decreasing amount of interests according to keyword and determine an advertisement to be exposed based on the decreasing amount of interests according to keyword, thereby providing an advertisement most related to a keyword in which the user has his/her interest at time when the user registers a keyword. |
