MOBILE ADVERTISING

摘要

Methods, systems, and apparatus, including computer programs encoded on computer storage media, for mobile advertising. One of the methods includes receiving from a user of a mobile device an indication of a response of the user to a presentation of content on the mobile device. The method includes in connection with the presentation of the content or the receipt of the indication of a response of the user, receiving information from a mobile carrier about the user. The method also includes based on the response of the user and the information about the user, generating an offer to be presented to the user after the content has been presented.

主权项

1. A computer-implemented method, the method comprising:
receiving a request associated with the presentation of an advertisement associated with an advertisement campaign to a user; determining that the user is eligible for an offer of a reward; sending the offer to the user, the offer defining the reward in return for the user performing an incentivized action; receiving an indication that the user has earned the reward; and providing the reward.