Recommending groups to join in a social networking system

摘要

Based on information associated with users, a social networking system recommends one or more groups for a target user to join or to create. Characteristics of the target user, characteristics of users connected to the target user, characteristics of candidate groups in the social networking system may be used to identify groups for recommendation. The social networking system may provide questions to the target user and recommend a group to the target user based on received answers to the questions. For example, the answers to the provided question identify one or more characteristics of the target user, which are used to select a group for recommendation. Additionally, the social networking system may recommend additional users for the target user to add or invite to a group based on characteristics of the target user, the additional users, and/or the group.

主权项

1. A method comprising:
storing a plurality of groups in a social networking system, each group including one or more users of the social networking system; accessing user profile information in the social networking system including information about a target user; identifying a set of users connected to the target user in the social networking system; identifying a set of candidate groups from the plurality of groups, the set of candidate groups including groups including one or more of the users connected to the target user; determining, by one or more processors, a candidate score for each candidate group based on a number of connections between the users in the candidate group and the target user; selecting a group from the candidate groups based on the candidate scores; and presenting the selected group to the target user.