Media system with social awareness

摘要

The insertion of content into media streams is provided. A media stream is monitored by a media server computer, the monitored media stream having at least one marker designating an associated insertion position within the media stream. A marker is selected to insert personalized social-awareness based content into the media stream. Social awareness information associated with a target of the monitored media stream is identified. The social awareness information is utilized to select personalized social-awareness based content. The personalized social-awareness based content is inserted into the monitored media stream at the corresponding insertion position associated with the selected marker to transform the media stream.

主权项

1. A method for inserting content into media streams comprising:
monitoring a media stream by a media server computer configured to provide the media stream, the monitored media stream having at least one marker designating an associated insertion position within the monitored media stream; selecting a marker to insert personalized social-awareness based content into the monitored media stream; and transforming, by the media server, the monitored media stream comprising:
identifying by the media server, social awareness information associated with a target of the monitored media stream;utilizing the identified social awareness information to derive personalized social-awareness based content; andinserting the personalized social-awareness based content into the monitored media stream at an insertion position associated with the selected marker; and communicating, by the media server, the transformed media stream to a computing device associated with the target via a network.