Generating simulated eye movement traces for visual displays

摘要

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving a baseline resource and one or more candidate change resources at a computing device, the baseline resource and the one or more candidate resources being displayable on a display, rendering the baseline resource as an image to provide an image file including corresponding image data, rendering the one or more candidate change resources as respective images to provide one or more image files each including corresponding image data, processing the image files using the computing device to determine one or more statistics of interest, the one or more statistics of interest reflecting a user behavior in interacting with a resource.

主权项

1. A system comprising:
one or more computing devices; and a computer-readable medium coupled to the one or more computing devices having instructions stored thereon which, when executed by the one or more computing devices, cause the one or more computing devices to perform operations comprising:
receiving a baseline resource and one or more candidate change resources, the baseline resource and the one or more candidate resources being displayable on a display;rendering the baseline resource as an image to provide an image file including corresponding image data;rendering the one or more candidate change resources as respective images to provide one or more image files each including corresponding image data;generating, for each image of the images, a salience map based on the image;generating, for each resource of the resources, a simulated eye trace based on the salience map corresponding to the resource, the generating including, for each salience map:
determining a starting fixation point,determining a subsequent fixation point based on statistical distribution data, andgenerating a respective simulated eye trace defined between the starting fixation point and the subsequent fixation point; andgenerating additional maps based on the simulated eye traces to determine one or more statistics of interest, the one or more statistics of interest reflecting a user behavior in interacting with a resource.