CREDITING IMPRESSIONS TO ADVERTISEMENTS IN SCROLLABLE ADVERTISEMENT UNITS

摘要

An online system presents a scrollable advertisement unit including multiple advertisements to a user. The scrollable advertisement unit presents one or more advertisements in a display area, and allows a user to navigate through the advertisements in the scrollable advertisement unit to display different advertisements in the display area. One or more rules for crediting an impression to an advertisement in the display area are applied, and a tracking mechanism associated with the advertisement in the display area is loaded if at least one rule is specified. Loading the tracking mechanism identifies an impression of its associated advertisement.

主权项

1. A method comprising:
presenting a scrollable advertisement unit to a user of an online system, the scrollable advertisement unit including a plurality of advertisements and a display area presenting an advertisement from the plurality of advertisements to the user; retrieving information associated with a position of the advertisement in the display area; applying one or more rules for crediting an advertisement impression to the advertisement in the display area, at least one of the rules based at least in part on the position of the advertisement in the display area; loading a tracking mechanism associated with the advertisement in the display area if one or more of the rules for crediting the advertisement impression are satisfied by the advertisement in the display area; and crediting the advertisement impression to the advertisement in the display area if one or more of the rules for crediting the advertisement impression are satisfied by the advertisement in the display area.