METHODS AND SYSTEMS FOR PROCESSING AND DISPLAYING CONTENT

摘要

Methods and systems are described for processing and displaying or playing content. Web page data for a first web page is received from a remote system, wherein the web page is to be displayed on a terminal associated with a user. An automatic identification is performed of a available content space in the first web page data. A user-defined profile is accessed. Content is automatically selected based at least in part on the user profile. The selected content is then inserted into the available content space so that if the first web page is displayed on the terminal associated with the user, the selected content is displayed.

主权项

1. A node, comprising:
a processor; tangible, non-transitory memory configured to store a program that when executed by the processor is configured to cause the node to perform operations, comprising:
receiving data for a first document from a remote system, wherein the first document is to be displayed on a terminal associated with a user;causing, at least in part, an identification of available content space in the first document, the available content space including white space in which the first document does not display user-viewable information:causing, at least in part, an advertisement to be selected based at least in part on:
information, accessed from memory, associated with an advertiser associated with the advertisement,user-related information,a dimension, shape, and/or size of the available content space;causing, after outputting the first document to a web browser associated with the terminal associated with the user, at least in part,
the selected advertisement overlay at least a part of the available content space, orat least a portion of the available content space to be replaced with the advertisement;so that if the first document is displayed on the terminal associated with the user, the advertisement is displayed in at least a portion the available content space.