System And Method In A Television System For Providing Advertising Information Associated With A User-Selected Object In A Television Program

摘要

A system and method in a television system for providing commerce (or advertising) information associated with a user-selected object in a television program, substantially as shown in and/or described in connection with at least one of the figures, as set forth more completely in the claims.

主权项

1. A method, in a television system, for responding to user selection of an object in television programming, the method comprising:
determining an identity of a user-selected object in a television program being presented to a user, where the user-selected object corresponds to a consumer good and/or service; determining, based at least in part on the determined object identity, one or more actions to perform associated with the consumer good and/or service; and performing the determined one or more actions.