摘要 |
<p>An Internet 12 merchant server 10 allows shopping from customers using client devices 14. The merchant server 10 can generate an offer for one or more given goods at a predetermined price. The merchant server allows responding to accepted offers as well as responding to normal shopping requests. The merchant server 10 makes available a clickable link 22 on a display screen 18 indicating details of the offer. If a customer clicks the clickable link 22 the client device 14 accesses an offer web page that causes an add-on offer program 74 76 to a customer service program 74 in a merchant server processor to place in the shopping basket those goods indicated in the offer for which the clickable link 22 was provided and to proceed directly to checkout in the customer service program 74 at the price indicated for the clickable link 22. Plural offers can be made at the same time and individually serviced by providing at least as many offer URLs 68 70 as there are offers. A text message facility 80 allows the merchant server 10 to send text messages, such as email messages, making a displayed visible clickable link 22 when the text message is opened.</p> |