METHODS AND SYSTEMS FOR AN E-COMMERCE PROMOTIONS PLATFORM

摘要

Certain embodiments of the invention may be found in a method and system for an e-commerce promotions platform for administering e-commerce promotions, such as sweepstakes, contests, giveaways, and/or instant wins.

主权项

1. A method of operating an e-commerce promotions platform for administering e-commerce promotions, the method comprising:
in a computer system configured to manage an e-commerce platform that communicatively couples to a respective communication device of each of a plurality of users,
receiving, from a first party, a plurality of parameters defining operation of a promotional activity and user eligibility for participation in the promotional activity;controlling review and approval of the plurality of parameters by a plurality of reviewers according to a particular sequence of approval of the plurality of parameters, to produce an approved plurality of parameters;processing the approved plurality of parameters to deploy the promotional activity to the e-commerce platform to permit participation by eligible users of the plurality of users using their respective communication devices;receiving information representing performance of the promotional activity, from the e-commerce platform; andprocessing the received information to produce a report of performance for transmission to the first party.