MATCHING VISITORS AS LEADS TO LEAD BUYERS

摘要

In one embodiment, a method includes accessing information regarding a visitor to a website; accessing a plurality of filters that are each associated with one of a plurality of lead buyers and being defined by a set of lead criteria specified by the associated lead buyer; and, for each of the filters, determining whether the information regarding the visitor satisfies the set of lead criteria defining the filter and, if the information regarding the visitor satisfies the set of lead criteria defining the filter, selecting the filter as a filter for which the visitor qualifies as a lead. The method includes, for each of the filters for which the visitor qualifies as a lead, accessing information indicating a potential revenue to be obtained by a lead matcher from the lead buyer associated with the filter.

主权项

1. A method comprising, by one or more computer systems:
accessing information regarding a visitor to a website; accessing a plurality of filters, each of the filters being associated with one of a plurality of lead buyers and being defined by a set of lead criteria specified by the associated lead buyer; for each of the filters:
determining whether the information regarding the visitor satisfies the set of lead criteria defining the filter; andif the information regarding the visitor satisfies the set of lead criteria defining the filter, selecting the filter as a filter for which the visitor qualifies as a lead; and for each of the filters for which the visitor qualifies as a lead, accessing information indicating a potential revenue to be obtained by a lead matcher from the lead buyer associated with the filter, the potential revenue being based at least in part on:
a filter value for the filter representing an amount per lead generated from the filter to be paid by the lead buyer associated with the filter to the lead matcher;a match-sent ratio for the filter representing a proportion of visitors matched to the filter actually sold as leads to the lead buyer associated with the filter by the lead matcher;a reject-lead rate for the filter representing a proportion of visitors offered by the lead matcher for sale as leads to the lead buyer associated with the filter whom the lead buyer rejects; anda return-lead rate for the filter representing a proportion of visitors whom the lead buyer associated with the filter buys as leads from the lead matcher but later returns; comparing the potential revenues to be obtained by the lead matcher from the lead buyers associated with the filters for which the visitor qualifies as a lead with each other; and based on the comparison, selecting one or more particular ones of the filters for which the visitor qualifies as a lead as filters to which to match the visitor.