发明名称 |
Quality scoring system for advertisements and content in an online system |
摘要 |
A server system of an online information system displays advertising items and content items retrieved from storage devices as a stream viewable by a user on a user device. The advertisement items and the content items are ordered in the stream by a ranking score computed for each of the advertisement items and each of the content items. A quality scoring system determines an affinity score between a user and a present content item based on features of the present content item matching user profile parameters associated with the user and identifies post-interaction satisfaction with a prior content item. The quality scoring system determines a quality score based on the affinity score and the post-interaction satisfaction. The quality score is used for ordering items in the stream. The server system transmits a web page including the stream to a user device over a network. In this manner, advertising items and content items compete in a unified marketplace for inclusion in the stream for viewing by the end user. |
申请公布号 |
EP2821950(A1) |
申请公布日期 |
2015.01.07 |
申请号 |
EP20130193386 |
申请日期 |
2013.11.18 |
申请人 |
YAHOO! INC. |
发明人 |
RUIZ, BRUNO;KRISHNAMURTHY, PRABHAKAR;LANGLOIS, JEAN-MARC;GUPTA, ABHAY;LAVI, AHARON |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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地址 |
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