Distributed content exchange and presentation system

摘要

An Internet-oriented advertising exchange controller presents website content in a plurality of frames as well as support search criteria and other flexible forms of inventory formatting and delivery. Applications include Internet protocol request coordination or relay, cooperative frame based or interstitial advertising, and support for a local search or dataless metasearch system. The controller operates in a cookieless environment, has logic to protect advertiser's investment from AutoSurf equivalent systems, and protects against other inappropriate stimuli including denial of service or IP blast attacks. As such, an advertiser's credits are affected only by human stimuli. Communication with and among exchange controllers for sharing or delivering information about inventory occurs by a number of protocols with optional encryption. The controller provides a foundation for a robust, advertiser protective, web based advertising and network search system with economic support by use of unstoppable framesets, and ultimately frame-based advertising and presentation methods.

主权项

1. A method for advertising via the Internet or an equivalent private network on a browsing device in conjunction with requested content, comprising:
in response to a request to display said content, delivering a frameset stream to a receptive rendering device therein divide a display area on said device into a plurality of frames; retrieving the requested content from a content server and displaying said content in one of said frames; and retrieving advertising from an advertising server and displaying said advertising in another one of said frames, which is dedicated to displaying only advertisements; wherein the frames having the requested content and having the advertising are each directly associated only with an exchange controller.