发明名称 TV social network advertising
摘要 An advertising method involves displaying a plurality of social network thumbnails as an array of thumbnails on a television display, where said plurality of social network thumbnails represent social network videos that are posted or linked to a social network post; representing an advertisement as a thumbnail representation; displaying the advertisement thumbnail representation within the array of thumbnails on the television display; and receiving an instruction selecting of one of the thumbnails to navigate to and responsive thereto displaying either one of the social network videos or the advertisement. This abstract is not to be considered limiting, since other embodiments may deviate from the features described in this abstract.
申请公布号 US8930992(B2) 申请公布日期 2015.01.06
申请号 US201213353469 申请日期 2012.01.19
申请人 Sony Corporation 发明人 Sugiyama Nobukazu;DeMerchant Marvin Paul;Sadja Aran London
分类号 H04N7/10;H04N7/025 主分类号 H04N7/10
代理机构 Miller Patent Services 代理人 Miller Patent Services ;Miller Jerry A.
主权项 1. An advertising method, comprising: displaying a television program on a video display; retrieving a plurality of social network posts from one or more social networks identified by storage in a television receiver device's social media registry; displaying a plurality of social network thumbnails as an array of thumbnails overlaying the television program on the video display, where said plurality of social network thumbnails represent social network videos that are received in the plurality of social media posts or which are linked to social network posts; using an advertisement retrieval program of the television receiver device to select an advertisement from an advertisement server; representing the selected advertisement as a thumbnail representation; displaying the advertisement thumbnail representation within the array of thumbnails on the video display; where displaying the advertisement thumbnail comprises displaying one advertisement thumbnail for every AD VALUE social network thumbnails, where AD VALUE is an integer that changes randomly or pseudo-randomly within a predefined range; and receiving an instruction selecting one of the thumbnails to navigate to and responsive thereto displaying either one of the social network videos or the advertisement.
地址 Tokyo JP