Commercials on mobile devices

摘要

Among other things, videos and commercials are downloaded to a mobile device for storage on the mobile device and later playout on the mobile device. The downloading includes downloading of metadata associated with the commercials and based on which the mobile device can select commercials for insertion into videos being played back to the user of the mobile device. The commercials to be downloaded are selected based on one or a combination of any two or more of the location of the user, the type of mobile device, and personally-identifiable information about a user of the mobile device.

主权项

1. A method comprising
downloading to a mobile device and storing on the mobile device a video, commercials, and metadata associated with each commercial, the downloading occurring when the mobile device is connected to a WiFi network and when the mobile device is being powered by an external source or has at least a certain battery charge or both, based on the metadata, the mobile device selecting stored commercials to be inserted into the stored video before or while the stored video is played back on the mobile device, the commercials comprising a primary set and a backup set of commercials available for insertion if the primary set is insufficient for insertion at all locations in the downloaded video in which commercials are expected, the metadata comprising information representing one or more of (a) a number of impressions allowed for a commercial, (b) times when the commercial is not to be presented, (c) a geographic condition under which the commercial is to be used, or (d) whether the commercial may be inserted into a video.