Monitoring retail transactions associated with a financial institution-based merchant offer program and determining savings metrics

摘要

Embodiments of the invention provide for monitoring transactions and providing related savings metrics in association with a financial institution-based merchant offer program. Since the transaction monitoring occurs at the financial institution level, the savings metrics may include both amounts saved by accepting the merchant offers associated with the program and savings amounts lost by conducting a transaction absent a merchant offer when an applicable merchant offer was available.

主权项

1. A method for providing savings monitoring in a financial institution-based merchant-offer program, the method comprising:
monitoring, by a computing device processor, one or more financial institution accounts held by a financial institution customer to identify (1) one or more first transactions conducted by the customer with a plurality of different merchants over a predetermined time period, wherein the first transactions are identified based on customer acceptance of customer-specific first-merchant-offers associated with the financial institution-based merchant-offer program, which were offered to the customer based on customer-specific information, wherein customer-specific information comprises previous purchase transactions using a financial institution account including merchant-offer program transactions and non-merchant-offer program transactions and (2) one or more second transactions, wherein one or more customer-specific second merchant-offers associated with the financial institution-based merchant-offer program were available concurrent with the second transaction, wherein the customer-specific second merchant-offers were associated with an item in the second merchant transactions and wherein the customer-specific second merchant-offers were not applied by the financial institution customer in the second transactions; determining, by a computing device processor, savings metrics associated with the first transactions and based on savings realized from acceptance of the customer-specific first merchant-offers, wherein the savings metrics include (1) total amount saved for the first transactions over the predetermined time period and (2) total amount saved over a life of the financial institution-based merchant-offer program; determining, by a computing device processor, lost savings metrics associated with the second merchant transactions and based on savings that could have been realized from acceptance of the customer-specific second merchant-offers, wherein the lost savings metrics include (1) total amount of lost savings for the second transactions over the predetermined time period and (2) total amount of lost savings over the life of the financial institution-based merchant-offer program; and providing the savings metrics and the lost savings metrics to the financial institution customer.