Systems and methods for adaptively transmitting media and advertising content

摘要

Embodiments provide methods and systems for presenting advertisements associated with a particular media. The advertisement may have several versions, any one of which may be presented, based on several factors, including the length of time between transmission and receipt of any particular version. The transmission of the advertisements and related media content is optimize in order seamlessly transition between advertisements and media content.

主权项

1. A method comprising:
generating a display that includes a listing; identifying an advertisement associated with the listing; while a user is presented with the listing, transmitting substantially simultaneously, a first version of the advertisement and a second version of the advertisement; receiving a user selection of the listing; measuring a length of time between the start of the transmitting and the receipt of the user selection; and selecting, for presentation, either the first version of the advertisement or the second version of the advertisement based on the measured length of time.