DESIGNING PRICE INCENTIVES IN A NETWORK WITH SOCIAL INTERACTIONS

摘要

Providing prices and incentives, in one aspect, may comprise estimating a first agent's own willingness to pay for a product, for each of multiple first agents; estimating the first agent's influence on one or more of multiple second agents' willingness for purchasing the product, for each of the multiple first agents; estimating an effort to influence the first agent to take an action that would influence the one or more second agents in purchasing the product, for each of the multiple first agents; and based on at least the first agent's willingness to pay for the product, the first agent's influence, and the effort to influence the first agent, identifying simultaneously a price of the product for the first agent and an incentive for the first agent to take the action, that maximizes a profit of a seller of the product.

主权项

1. A system for providing a price, comprising:
a processor, a first estimator module operable to execute on the processor and further operable to estimate a first agent's own willingness to pay for a product, for each of multiple first agents, the first estimator module further operable to estimate the first agent's influence on one or more of multiple second agents' willingness for purchasing the product, for each of the multiple first agents; a second estimator module operable to execute on the processor and further operable to estimate an effort to influence the first agent to take an action that would influence the one or more second agents in purchasing the product, for each of the multiple first agents; and an optimizer module operable to execute on the processor and further operable to identify simultaneously a price of the product for the first agent and an incentive for the first agent to take the action, that maximizes a profit of a seller of the product, based on at least the first agent's willingness to pay for the product, the first agent's influence, and the effort to influence the first agent.