TARGETED ADVERTISING

摘要

A method and apparatus for serving targeted advertising to a user via a user device are described including receiving content provided by a content provider, rendering the provided content, viewing a commercial, wherein the commercial was spliced into the content based on a default commercial selection algorithm at a commercial break, determining if the user wants to rate the commercial, accepting the user's rating of the commercial if the user wants to rate the commercial and communicating the user's rating of the commercial to the content provider.

主权项

1. A method for serving targeted advertising to a user via a user device, said method comprising:
receiving content provided by a content provider; rendering said provided content; providing a first commercial to said user device, wherein said first commercial was spliced into said content based on a default commercial selection algorithm at a commercial break; determining if said user wants to rate said first commercial; accepting said user's rating of said first commercial if said user wants to rate said first commercial; communicating said user's rating of said first commercial to said content provider; receiving additional content provided by a content provider; rendering said additional provided content; and providing a second commercial to said user device, wherein said second commercial was spliced into said additional content based on a modified default commercial selection algorithm at a commercial break, wherein said modified commercial selection algorithm is modified based on said user's feedback of said first commercial.