发明名称 |
QUALITY SCORING SYSTEM FOR ADVERTISEMENTS AND CONTENT IN AN ONLINE SYSTEM |
摘要 |
A server system of an online information system displays advertising items and content items retrieved from storage devices as a stream viewable by a user on a user device. The advertisement items and the content items are ordered in the stream by a ranking score computed for each of the advertisement items and each of the content items. A quality scoring system determines an affinity score between a user and a present content item based on features of the present content item matching user profile parameters associated with the user and identifies post-interaction satisfaction with a prior content item. The quality scoring system determines a quality score based on the affinity score and the post-interaction satisfaction. The quality score is used for ordering items in the stream. The server system transmits a web page including the stream to a user device over a network. In this manner, advertising items and content items compete in a unified marketplace for inclusion in the stream for viewing by the end user. |
申请公布号 |
US2015006280(A1) |
申请公布日期 |
2015.01.01 |
申请号 |
US201313932655 |
申请日期 |
2013.07.01 |
申请人 |
Yahoo! Inc. |
发明人 |
Ruiz Bruno Fernandez;Krishnamurthy Prabhakar;Langlois Jean-Marc;Gupta Abhay;Lavi Aharon |
分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
1. A system for determining a quality score for a content item in a streaming media feed, comprising:
a processor; memory, the memory communicatively coupled to the processor, the memory comprising instructions executable by the processor to: determine an affinity score between a user and a present content item based on features of the present content item matching user profile parameters associated with the user; identify post-interaction satisfaction with a prior content item that matches categorically the present content item; determine a quality score based on the affinity score and the post-interaction satisfaction; and a display, communicatively coupled to the processor, the display configured to display the quality score. |
地址 |
Sunnyvale CA US |