System for and method of automatic optimizing quantitative business objectives of sellers (advertisers) with synergistic pricing, promotions and advertisements, while simultaneously minimizing expenditures and discovery and optimizing allocation of advertising channels that optimize such objectives

摘要

A system for and method of automatic optimizing quantitative business objectives of sellers (advertisers) with synergistic pricing, promotions and advertisements, while simultaneously minimizing expenditure and discovery and optimizing allocation of advertising channels that optimize such objectives.

主权项

1. An apparatus for optimizing bids for advertising, comprising:
an automated adaptive computer engine (SAEJ) in communication with one or more sources of advertising opportunities providing leads; and wherein the SAEJ is configured to, upon receipt of a lead, compute in real-time a bid or a decision not to bid, taking into consideration at least one of: one or more characteristics associated with the lead; one or more advertising options; an advertising budget; consumer information relevant to the lead; the SAEJ's own statistics; one or more advertiser targets; and/or status of one or more advertiser targets.