SYSTEMS, METHODS, AND DEVICES FOR INTERACTIVE MARKETING WITH ATTRIBUTION USING PROXIMITY SENSORS

摘要

Embodiments of the present disclosure are directed to systems, methods and devices for interactive marketing with attribution using proximity sensors. Embodiments include interactive marketing displays coupled to an interactive marketing display controller, that provide marketing information to a shopper and allow the shopper to interact with it such that the interactive marketing display controller records interaction data with the shopper and a timestamp of interaction. Further, embodiments include data sensors that are in proximity to an interactive marketing displays such that the data sensor senses a shopper's mobile device, acquires a device identifier of the mobile device, and records a timestamp of when the mobile device is sensed. Additional embodiments include an interactive marketing display provider's server to combine the interaction data and the device identifier of the mobile device and provides the combined interaction data and device identifier to the retail server for attribution.

主权项

1. A system, comprising:
(a) an interactive marketing display engaging a shopper in interaction; (b) an interactive marketing display controller coupled the interactive marketing display, the interactive marketing display controller receiving shopper interaction data from the interactive marketing display; (c) an interactive marketing display provider's server coupled to the interactive marketing display through the interactive marketing display controller; (d) a data sensor in proximity to the interactive marketing display; (e) a sensor provider's server coupled to the data sensor and the interactive marketing display server; (f) a wireless carrier server coupled to the sensor provider's server wherein the wireless carrier server receives a location of the data sensor from the sensor provider's server and transmits one or more device identifiers of a set of subscribers substantially near the location of the data sensor to the sensor provider's server; (g) a retailer server, coupled to the sensor provider's server through the interactive marketing display provider's server, that receives the one or more device identifiers, shopper transaction information from a POS terminal, and CRM data based on the one or more device identifiers and determines an attribution of the shopper transaction based on the device identifiers and the CRM data.