ADVERTISEMENT DISTRIBUTION MANAGEMENT APPARATUS, ADVERTISEMENT DISTRIBUTION SYSTEM, AND ADVERTISEMENT DISTRIBUTION MANAGEMENT METHOD

摘要

An advertisement distribution management apparatus according to an embodiment includes an estimation unit, an assignment unit, an inquiry unit, and a selection unit. The estimation unit estimates an expected profit value in a case in which advertising content is distributed by a first advertisement distribution apparatus in response to an advertisement request. The assignment unit assigns a price rank to the advertisement request on the basis of the expected profit value. The inquiry unit inquires of one or more second advertisement distribution apparatuses whether to distribute the advertising content at the price rank in response to the advertisement request. The selection unit selects the first advertisement distribution apparatus as a distribution source of the advertising content corresponding to the advertisement request when there is no second advertisement distribution apparatus, in response to the inquiry, which distributes the advertising content at the price rank in response to the advertisement request.

主权项

1. An advertisement distribution management apparatus comprising:
a reception unit configured to receive an advertisement request for requesting distribution of advertising content; an estimation unit configured to estimate an expected profit value in a case in which the advertising content is distributed by a first advertisement distribution apparatus in response to the advertisement request; an assignment unit configured to assign a price rank to the advertisement request on the basis of the expected profit value; an inquiry unit configured to inquire of one or more second advertisement distribution apparatuses whether to distribute the advertising content at the price rank in response to the advertisement request; and a selection unit configured to select the first advertisement distribution apparatus as a distribution source of the advertising content corresponding to the advertisement request when there is no second advertisement distribution apparatus, in response to the inquiry, which distributes the advertising content at the price rank in response to the advertisement request.