DATA MANAGEMENT PROCESS UTILIZING A FIRST-PARTY TECHNIQUE

摘要

Internet users are becoming more aware of data transfer through third-party cookies to multiple publisher sites without their consent. Subsequently, they are taking action to block or delete third-party cookies through browser controls or automated anti-spyware programs. This blocking and deleting process reduces the ability of third-party networks to accurately target users for relevant advertising. First-party cookies are less susceptible to cookie deletion and are therefore able to provide better targeting for more relevant ad delivery. There is an extended opportunity for “Trusted” First-Party networks to share non-Personally Identifiable Information (non-PII) across the network to prevent data leakage outside the trusted partners. For example, a large corporation with multiple companies that have either their own domains (domain1.com, domain2.com) or multiple subdomains (product1.domain.com, product2.domain.com) may want to share user segmentation and propensity information across their companies for cross/up sell purposes. The invention claims the benefit of U.S. Pat. No. 7,904,520, granted Mar. 8, 2011, entitled “First Party Advertisement Serving,” to leverage information in the first-party cookie mode across trusted domains and subdomains.

主权项

1. A method comprising:
receiving an advertisement serving request at a server from a web page directed to an adserver within a first party domain and redirected within a domain of the advertiser via a domain name service (DNS) server; receiving data from a client system set within the first party domain, the data comprising at least one of propensity and segmentation information; synchronizing the data set within the first party domain to data set within a first party domain network.