REAL-TIME PREDICTION MARKET

摘要

A real-time prediction market is described. A plurality of predictor agents set forth respective predictions as to a likelihood that an advertisement will be selected when displayed together with certain publisher content. The advertisement is selected from amongst a plurality of advertisements based upon the plurality of predictions set forth by the plurality of predictor agents. Third parties corresponding to the predictor agents are compensated or penalized as a function of predictive accuracy of the predictor agents.

主权项

1. A method, comprising:
receiving an indication that content is to be displayed on a display screen of a computing device; responsive to receiving the indication, receiving a plurality of advertisements for potential display on the display screen together with the content; receiving, for at least one advertisement in the plurality of advertisements, a plurality of predictions from a respective plurality of computer-executable third party predictor agents, the predictions being indicative of likelihood of selection of the advertisement by a user of the computing device when displayed together with the content as respectively computed by the third party predictor agents; and causing the at least one advertisement to be displayed on the display screen of the computing device together with the content based at least in part upon the plurality of predictions from the third party predictor agents.