ONLINE SELLING MECHANISM CREATION

摘要

Online selling mechanism creation is described, for example, whereby a retailer with business goals and constraints benefits from automatic generation and execution of software which controls generation of online offers so as to meet the business goals within the constraints. For example, as business goals and constraints change over time, bespoke selling mechanisms may be automatically updated. In various examples business goals are used to select selling mechanisms from a plurality of available online selling mechanisms; properties of the selling mechanisms may be taken into account. In examples, generic software implementing the selling mechanisms is used to instantiate a bespoke selling mechanism according to particular business goals and constraints. For example, a bespoke selling mechanism may be executed at a commerce server so as to control dynamic generation of offers.

主权项

1. A computer-implemented method comprising:
receiving at a processor data comprising any one or more of: a business goal, a business constraint, retailer inventory data, retailer sales log data; configuring and customizing at least one selling mechanism from a plurality of available online automated selling mechanisms, on the basis of the received data; executing the configured and customized selling mechanism to control generation of offers by a commerce server.