| 摘要 |
One or more techniques and/or systems are provided for selective placement of promotional elements within a search result layout. For example, a search result layout may be constructed with one or more search results relevant to a search query (e.g., images, websites, and/or other content associated with a “vacation” search query). Promotional elements may be retrieved based upon the search query, and display ranks may be assigned to such promotional elements based upon various ranking factors, such as user engagement, search result correlation, and/or relevancy, etc. In this way, promotional elements may be interspersed amongst search results within the search result layout based upon display ranks (e.g., a download vacation app promotional element may be assigned to a layout portion between a first search result and a second search result). Because promotional elements may be interspersed with search results, visual labels may be assigned to promotional elements (e.g., “AD”). |
| 主权项 |
1. A method for selective placement of promotional elements within a search result layout, comprising:
identifying a search query received through a search interface; retrieving a set of search results based upon the search query; retrieving a set of promotional elements based upon the search query, the set of promotional elements comprising at least one of a first promotional element or a second promotional element; specifying at least one of a first display rank for the first promotional element or a second display rank for the second promotional element, the specifying comprising specifying based upon at least one of user promotional content engagement, search result correlation, or relevancy to the search query; defining a search result layout comprising a layout of at least some of the search results within the set of search results; and assigning at least one of the first promotional element to a first layout portion of the of the search result layout based upon the first display rank or the second promotional element to a second layout portion of the search result layout based upon the second display rank. |
