发明名称 Methods and apparatus to correlate census measurement data with panel data
摘要 Methods, apparatus, systems and articles of manufacture are disclosed to correlate census measurement data with panel data. An example method disclosed herein includes instructing, via a first computing device of a monitoring entity, a media provider to embed a tag in media, the tag to cause a device accessing the media to send a message to the monitoring entity when the media is accessed by the device, the message to identify a geographic location of the device. The example method also includes accessing the message with a second computing device of the monitoring entity. The example method also includes identifying, with the second computing device of the monitoring entity, a panelist identifier based on the geographic location of the device. The example method also includes associating media identifying information included in the message with panelist data associated with the panelist identifier.
申请公布号 AU2014257017(A1) 申请公布日期 2014.12.18
申请号 AU20140257017 申请日期 2014.04.24
申请人 THE NIELSEN COMPANY (US), LLC 发明人 MCMILLAN, F. GAVIN
分类号 H04N21/258;H04N21/25 主分类号 H04N21/258
代理机构 代理人
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