TOUCH TARGET OPTIMIZATION SYSTEM

摘要

A system is disclosed that improves the ability for users to select links and/or other display elements via a touch screen, such as the touch screen of a smartphone, tablet, or other mobile device. The system achieves this effect by adjusting the sizes and/or shapes of the touch targets associated with particular display elements. For example, if a particular link on a web page is determined to be difficult to select via a touch screen (based on monitored user behaviors and/or based on an automated analysis of page content), the touch target associated with the link may be increased in size.

主权项

1. A computer-implemented method, comprising:
receiving and storing user interaction data reported by each of a plurality of user devices having touch screens, the user interaction data specifying user interactions with a network-accessible page on the user devices, the network-accessible page including a user-selectable display element; detecting, based on a programmatic analysis of the user interaction data, a recurring pattern reflecting a difficulty experienced by users in selecting the user-selectable display element on the touch screens; and selecting, based on the detected recurring pattern, an adjustment to be made to a touch target associated with the user-selectable display element to facilitate selection of the user-selectable display element, the adjustment including a modification to a size of the touch target; the method performed programmatically by a touch target optimization system that comprises one or more computing devices.