Methods and apparatus for automated keyword refinement

摘要

Methods and apparatus for an automated keyword refinement tool for generating an output set of keywords. The keyword refinement tool may utilize or incorporate results from keyword suggestion tools and keyword ranking tools in order to determine a set of keywords that produce better search engine results that if the keyword suggestion tools or keyword ranking tools were utilized individually. The keyword refinement tool may use a variety of methods for determining input to keyword suggestions tools and keyword ranking tools and a variety of methods for combining the results from the keyword suggestion tools and keyword ranking tools.

主权项

1. A computer-implemented method, comprising:
receiving text input, the text input including content associated with an input source; providing the text input to a keyword suggestion tool, wherein the keyword suggestion tool generates one or more keywords based on the text input; applying a text reduction function to the text input to generate a reduced text that is a subset of the text input, wherein the text reduction function is based on a term importance score of terms in the text input; providing the reduced text to the keyword suggestion tool, wherein the keyword suggestion tool generates one or more keywords based on the reduced text, the one or more keywords generated based on the reduced text generated independently from the one or more keywords generated based on the text input; and generating a keyword set output from a combination of the one or more keywords based on the text input and the one or more keywords based on the reduced text.