Optimization of social media engagement

摘要

Methods for optimizing social media are disclosed. Such methods may include identifying at least one keyword utilized for at least one webpage, identifying social media correspondence referencing the at least one keyword, analyzing content collected from the social media to determine a frequency of references to the at least one keyword and generating at least one report including information based on the analysis. The report may include recommendations for optimizing social media by, for example, increasing visibility by using high-performing keywords. Systems for performing the methods are also disclosed.

主权项

1. A method, the method comprising:
identifying search engine optimization keywords associated with an entity; identifying social media correspondence from social media referencing the search engine optimization keywords; designating one or more of the search engine optimization keywords as selected keywords based on the social media correspondence; requesting search results from a search engine that result from a search of the selected keywords on the search engine; identifying one or more non-social media webpages that are associated with the entity and that are included in the search results; and generating an electronic notification for sending to the entity, the electronic notification recommending material for engagement in the social media, the material including information located on the identified one or more non-social media webpages.