| 摘要 |
PROBLEM TO BE SOLVED: To provide an advertising system capable of increasing advertising effects, and reducing advertising costs by providing the information of a product to a customer as necessary in a stage that the customer gets interested in the product to prevent the purchase chance of the product from being missed.SOLUTION: An advertising system is configured of: a management server having a database in which product information as the object of advertisements and the personal information of a customer as an advertiser are stored and an advertisement fee processing part for calculating an advertisement fee; a terminal of the advertiser who updates the article of a Web log created in an account; and a terminal of the latent customer of the product for directly communicating with the terminal of the advertiser, and for acquiring the information of the product owned by the advertiser from the terminal of the advertiser. The terminal of the latent customer acquires the information related to the product by performing access to the management server on the basis of the URL information of the Web log, and the advertisement fee processing part calculates an advertisement fee to be paid to the advertiser in accordance with the number of access to the Web log, and calculates a reward to be paid to the advertiser in the case of acquiring the purchase information of the product by the latent customer. |
